Innovation Training Course
Mankind has been innovating for thousands of years but over the past few decades the pace of innovation has increased dramatically.
Due to market demands and globalization, companies are constantly having to create new products and services or risk becoming obsolete. The ability to innovate is one of the most sought after skills by many employers today.
This hands on workshop is designed to teach the fundamentals of what innovation is and is not.
The topics covered in this workshop include:
Dynamics of Innovation:
Innovation is brought about through a combination of what the market wants and what technology is capable of delivering. Innovations can be relative small and simple such as product line extensions of existing products or larger / more complex innovations that are new to the company and/or market. Each type of innovation can produce value and each has its own risks and benefits.
This module examines the management balancing act between pursuing relatively low risk / low reward "incremental innovations" and the common desire in business today to pursue "breakthrough" or "disruptive" innovations. This module will tie together many concepts such as anticipating customer needs, emerging technologies, and technology roadmaps. It will also focus on the practical skill of objectively evaluating innovative ideas and fighting the natural tendency for "group think" to spread among teams and/or departments.
This module begins at the "fuzz front end" of innovation – finding novel approaches to agreed upon customer needs. The modules also include sections on sparking creativity through the use of artificial constraints and the use of rapid prototyping as the concept moves from "Discovery" to "Development". Rapid prototypes allow companies to quickly gather feedback which can be used to refine the product or service under development.
Customer Centric Innovation:
In some industries innovation primarily comes from suppliers. In other industries, innovation primarily comes from Universities and in other industries innovation primarily comes from customers. This module examines the relative advantages and disadvantages of each source of innovative ideas then more deeply examines way to harvest ideas from customers.